elfoMAP
25 Email Marketing Best Practices That Drive Results
Automated email marketing is one of the most cost effective marketing strategies used by brands. Bulk emailing is inexpensive, and even if only
Featured
Is It Time to Pay Less Attention? The Attention Economy Explained
In today’s information-flooded world, the scarcest things in life aren’t platforms or even talent. It’s attention. As newer platforms flood
elfoMAP
17 Email Marketing Metrics & KPIs For Measuring Campaign Success
It is important to properly measure and analyze your results over time in order to be successful with an email
Social Media
How Can Social Media Listening Increase Customer Advocacy?
Traditional approaches to marketing and promotion are being overturned. Today, word of mouth via social media is the most influential
