Wanting to maximize SEO results, expand their online strategies and brand awareness. Mimpikita turned to elfo as their digital solutions provider.

Learn how elfo helped this industry-leading, eCommerce brand increase revenue with our products & services!

SUCCESS STORY

The fashion brand discovered the power of SEO and social media marketing as well as email and SMS marketing campaigns and has reached a broader audience globally and improved customer engagement, seeing a 115% website traffic and a 4X higher ROAS from social media ads.

↑115%

Year-on-Year increase in website organic traffic

↑4X

Higher ROAS than industry benchmark

↑92%

SMS delivery rate and cost-effective conversions

THE STORY

Contemporary modest fashion brand

Mimpikita was established in 2008 by three sisters named Nurul, Mira and Syera Zulkifli. Mimpikita is an international fashion brand specializing in Ready-to-Wear collections and Bridal + Bespoke Tailoring Services.

Their brand name ‘Mimpikita’ comes from a Malay Language which means ‘Our Dreams’. Their mission is to break down barriers and perceptions about the ideas of modest fashion by designing fashionable collections that are versatile and stylish for every woman.

For over 14 years, Mimpikita has built an intimate relationship with its consumers in Malaysia, Singapore, Brunei, and the UK.

THE GOAL

Boosting engagement & sales in international market

Mimpikita’s main objective is to expand brand awareness in the international market, drive traffic to the platform and create a unique experience for their customers.

THE SOLUTION

Fashion retailer meets digital solutions

To meet their goals and scale up the business, we introduced Mimpikita to our messaging platform, called elfoA2P to automate their SMS messaging, ensuring a high SMS delivery rate and cost-effective conversions from their campaigns.

THE RESULTS

Successfully engaging online shoppers

elfo has helped Mimpikita run campaigns from Nov 2021 – ongoing, and achieved the following results:

115% Year-over-Year increase in website organic traffic
4X times higher ROAS than the industry average
4X higher email open rate and click-through-rate than the industry average
92% increase in delivery rate and cost-effective conversions

Product Used

SMS Broadcasting
SMS Reminders
Notifications

Nurul Afidah Zulkifli

Founder & Creative Director of Mimpikita

elfo outperformed our expectations. Aside from great performance, what we really value about elfo is the quality of their customer support & fast turnaround time. elfo has helped us grow faster than we expected and they are always responsive and creative in developing new ideas and marketing strategies.

Try ElfoA2P for FREE no matter the size of your business

Build your SMS marketing suite and send approx. 50 SMS* on your first sign-up!

*Subject to local & international rates

MIMPIKITA